Sikaram Pongal Promo
For Sikaram’s Pongal AI film, we started with deep cultural research on the harvest festival, rural family traditions, temple rituals, and the raw visual intensity of Jallikattu. We referenced real-life imagery, documentary frames, and authentic village visuals to ensure every moment felt rooted and respectful rather than staged.
- Some information
- YEAR - 2026
- Duration - 1 Minute
- Campaign - Pongal Brand Outreach
From these insights, we built a narrative that balanced tradition with modern brand storytelling, then translated it into detailed storyboards mapping emotion, symbolism, and cinematic transitions. Using AI filmmaking tools, we brought those frames to life with a true cinema-camera aesthetic.
Our visuals had natural light falloff, realistic textures, dynamic camera movement, and layered environments that felt physically shot. Finally, through snappy editing and festive music, we shaped everything into a powerful AI film that felt culturally authentic and visually premium.